The power bank sharing service arrives in Boots Pharmacies: a new standard of service that redefines the customer experience.
The concept of the modern pharmacy is being transformed in Italy thanks to the strategic partnership between Caricami, the Italian leader in the power bank sharing sector, and Farma Acquisition Holding – Boots Pharmacies, one of the most important retail pharmaceutical groups in the country. The agreement involves the installation of innovative power bank rental stations at a selection of the group’s pharmacies, marking the beginning of a new era where technological services and healthcare integrate seamlessly to meet the needs of contemporary customers.
Pharmacies are evolving: technology and integrated services
Pharmacies are no longer just places to buy medicines, but true hubs of services for health and well-being. With this innovative vision, Boots Pharmacies demonstrates its ability to adapt to the contemporary needs of its customers by integrating innovative complementary services that significantly improve the customer experience.
In an era where the smartphone has become an essential tool for managing one’s health—through apps dedicated to monitoring vital signs or managing therapies—guaranteeing customers the ability to keep their devices always charged represents a significant added value.
Power bank sharing: the service that makes the difference
The implementation of CARICAMI power bank rental stations within pharmacies brings tangible benefits to both customers and the business:
For the pharmacies:
- Differentiation: an innovative service that distinguishes their offering from competitors.
- Loyalty: one more reason to choose Boots Pharmacies as their go-to point of reference.
- Tech-friendly image: perception of a brand that is in step with the times and attentive to contemporary needs.
- Increased in-store traffic: attracting new potential customers looking for a quick charge.
For the customers:
- Emergencies solved: no more low-battery anxiety while waiting in the pharmacy.
- Convenience: the ability to rent a power bank and return it to any other CARICAMI station in the city.
- Sustainability: reducing the purchase of personal power banks, promoting a circular consumption model.
CARICAMI: a strategic asset for every business
The Boots Pharmacies case highlights the extraordinary versatility of the CARICAMI power bank sharing service, capable of integrating perfectly into diverse commercial contexts. The partnership demonstrates how CARICAMI is not just a technological service, but a true marketing and customer experience tool.
Its presence in the Boots group’s pharmacies is further confirmation of the service’s versatility. The charging stations not only meet a concrete user need but also become a distinctive element for the host business, capable of attracting new customers and improving brand perception.
CARICAMI’s business model is based on a simple but revolutionary concept: transforming the need for a charge into a service opportunity. Thanks to a fully automated system, users can rent a power bank and return it to any station in the network with maximum flexibility.
Boots Pharmacies: a natural evolution for the pharmacies of the future
With over 90 pharmacies distributed across more than 10 Italian regions, Farma Acquisition Holding – Boots Pharmacies represents a consolidated reality in the national pharmaceutical landscape. Born in the 1970s as a wholesale drug distribution network, the company has evolved to become a reference point also in the direct management of pharmacies.
The choice to implement the CARICAMI service fits perfectly with the group’s philosophy, which has always been oriented towards expanding its offerings and listening to customer needs. In addition to a wide range of health and personal care products, Boots Pharmacies also offers a complete panel of first-level services, telemedicine, and nursing assistance.
The installation of power bank rental stations represents a further step forward in creating increasingly welcoming and functional commercial spaces, capable of responding to the multiple needs of a demanding and digitalized clientele.
To learn more about Boots Pharmacies, click here.
CARICAMI: the solution to a daily problem
Founded in 2019, CARICAMI has quickly established itself as a leader in the power bank sharing sector in Italy, with over 20,000 active users and hundreds of partnerships with primary companies. The mission is clear: to offer a competitive advantage through on-the-go charging, eliminating the hassle of improvised power outlets and scattered cables.
The system is based on automated stations and totems that allow users to rent portable power banks, use them as needed, and return them to any point in the network. A circular model that not only simplifies users’ daily lives but also promotes a more responsible use of electronic resources, reducing the need to purchase personal devices.
Do you want to differentiate your business with an innovative service?
If you are looking for innovative solutions to improve your customers’ experience, CARICAMI represents an opportunity not to be missed. The power bank sharing service can be easily implemented in any type of commercial activity, from hotels to shopping centers, from restaurants to offices.
Contact us today to discover how CARICAMI rental stations can become a competitive advantage for your business.
